Rock The Boat 

Grow your accounting business 

Find your north star and attract the clients you dream of.  This program will provide you with the tools, resources, and support you need to clarify your vision, develop a marketing strategy, and execute it effectively.

£4000 + vat

Spread the cost over 12 months

6 months to transform your accounting business 

  • Rock the Boat : Discovery: We will help you understand your target audience and their needs. We will conduct research to identify your ideal clients and understand their pain points.
  • Rock the Boat : Stand Out: We will help you create a clear and concise marketing message that resonates with your target audience and motivates them to take action. We will develop a marketing strategy that is aligned with your goals.
  • North Star : Marketing Map: We will help you create a marketing plan that is based on your goals and target audience. We will develop a roadmap for your marketing efforts and track your results so you can see what’s working and what’s not.
  • North Star : Marketing Management: We will help you implement your marketing plan and track your results. We will provide you with the tools and resources you need to succeed.
  • Mind & Soul : We will help you develop the mindset and motivation you need to succeed. We will coach you on how to overcome challenges and stay focused on your goals.

“Having recently set-up on our own, we were struggling to identify our niche and our marketing efforts were lacking focus. Kelli has really helped us gain confidence in who our ideal client is, and where and how we should be advertising our services”

Martin Cook

Director, Roake & Cook

Get the support you need when you need it

This is what you’ll get.


Understand your target audience: We will help you identify and understand your ideal clients and their needs

Stand Out

Create a clear and concise marketing message: We’ll help you craft a message that resonates with your ideal clients and motivates them to take action.


Create a marketing plan: We’ll help you create a plan that is aligned with your goals and tracks your results


Implement your marketing plan: We’ll help you implement your plan and provide you with the tools and resources you need to succeed

Based On

Rock The Boat Framework ™

Rock The Boat - Discovery

The freedom to think without barriers so you can base your strategy on the evidence you collect

Rock The Boat - Stand Out

Discover your voice and use your stories to stand out from the sea of other accounting professionals

Mind & Soul

We believe that your mind & soul underpin every action that you take.  If you don't believe in you, you can't expect it from others

North Star - Marketing Map

Avoid overwhelm at all costs by structuring your year and planning your marketing activity 

North Star - Marketing Management

The magic isn't in the ideas, but in the application of the ideas.  We will guide you through your implmentation.

second star to the right and straight on till morning.”

Why Choose Us

You Are The Captian

Are you an accounting professional who is struggling to grow your business? Do you lack clients, have ineffective marketing, or are you worried about the future of your business? If so, then Rock The Boat is the program for you.

Rock The Boat is a comprehensive marketing program that will help you attract new clients, keep your existing clients, and grow your business. We will work with you to develop a custom marketing plan that is tailored to your specific needs and goals. We will also provide you with the tools and resources you need to execute your plan effectively.

With Rock The Boat, you can:

  • Attract new clients by building your online presence, generating leads, and closing deals.
  • Keep your existing clients by providing them with excellent service and staying top of mind.
  • Grow your business by increasing your revenue and profits.

Don’t let your fears of failure or lack of confidence hold you back. With Rock The Boat, you have the support you need to achieve your goals and grow your accounting business.

Don’t take our word for it 

Meet The Captains

My wife and I have been working with Kelli since the end of 2022. Having recently set-up on our own, we were struggling to identify our niche and our marketing efforts were lacking focus. Kelli has really helped us gain confidence in who our ideal client is, and where and how we should be advertising our services.

Through weekly sessions, Kelli has supported and guided us on this journey. Any queries have been dealt with promptly and Kelli has been friendly and approachable throughout.

For any accountant who is struggling to identify their niche and lacks confidence in who their target market is, I would highly recommend Kelli’s services.

Martin Cook

Director , Roake & Cook

“Being part of the Captain’s Collective has given me the structure and understanding to carve out a long-term marketing plan that suits my style, and I’ve never felt more confident in the direction my business is going.

Kelli is always on hand to keep me focused and on track and provides a level of accountability I badly need. Kelli’s marketing service is fantastic, but what makes the Collective even more remarkable is Kelli herself. She’s kind, funny, approachable and creates a safe space for her clients to work on their marketing. The Collective feels like a community”

Kayleigh Spowart

Director, Koyn Accountancy

“I joined the Captains Collective as I knew that Kelli would whip me into shape, and maybe even turn me into someone who enjoys marketing. I crave structure but also need to rebel against it. Kelli is perfect for me. She’s kind, fun, encouraging, and incredibly knowledgeble and good at what she does, but also absolutely won’t stand for any BS and can spot a lame excuse at 100 paces and will call you out on it”

Emma James

Director, The Number Ninja

“I’ve have been in with Collective for approx 6 months and really value the accountability from Kelli and the other members. It feels less lonely and slightly less daunting. The experience and guidance Kelli provides as the Captain has helped me nail down my marketing efforts”

Whilst I have rallied against “ideal client” avatars and it’s taken me a while to believe it, I am now seeing the benefits of really knowing who you are talking to in terms of your marketing.

Rachel Pearson

Director, Account_Ant

Choose Your Own Adventure 

Meet The Captain

Kelli Doorne-Millott

Kelli Doorne-Millott


I fucking love helping accountants and bookkeepers.  

I am a staunch believer in small businesses.  I believe that by empowering small businesses we can spread the wealth that is currently so poorly distributed.  We can create jobs, and challenge our government’s decisions.  I am passionate about helping all small business owners.  So what better way than to help the people with the most influence and who offer the most support?

My methods are a cross between typical and, not so typical.  I like to get creative juices flowing which doesn’t happen if you already know what to expect.  One of our core pillars is Mind and Soul.  This pillar is the most vital because without your mind being focused marketing can feel really hard, and I don’t want you to feel like it is hard, I want it to feel easy and I want you to be the Captain. 

If you are not ready to set sail but want to know more you can always book a call with the Captain herself.

Be Bold

Be Brave

Be Courageous