Captains Collective

The Captains Collective Marketing program is a lifetime membership. This means that you will have access to our resources and support for as long as you need it. We are here to help you grow your business and achieve your goals.

If you’re ready to take your marketing to the next level, then join the Captains Collective Marketing program today.

Ready to sign up, Choose your adventure 

Need some more guidance, select Speak with Kelli 

£3000 + vat

Spread the cost over 12 months


Your marketing, your business, your way

Find your Marketing Rhytim 

Are an accountant who is struggling to find new clients or keep your existing clients? Do you feel like you’re not marketing your business effectively and are you worried about the future of your business and how you will compete with larger accounting firms?

If so, then you need to join the Captains Collective. We are a community of accountants, bookkeepers and internal marketeers who are committed to helping each other grow their businesses. We provide our members with the tools, resources, and support they need to succeed.

“I  wasn’t in the collective long before I was encouraged by Kelli to follow my passion for health and fitness and commit to the niche that I had wanted to work in from the start. Was I nervous? Yes. Did I trust Kelli? Absolutely!

Kayleigh Spowart

Director, Koyn Accounting

£3000 + vat

Spread the cost over 12 months


Money shouldn’t be a barrier to support 

Once a Captain you are a Captain Forever

Yearly Discovery

Twice a year we run discovery sessions where we take a birds eye view on your strategy so you can make sure that you are heading in the right direction 

Quarterly Mapping

 We meet quarterly to make sure you are not blown off course.  Creating a 90 day plan of action so you can test your ideas and commit to your business 

Monthly Tracking

Each month we measure the metrics that matter.  This monthly gathering holds space for you so you don’t avoid those vital tasks.  All that matters is that it gets done!

Weekly Boost Club

Even Captains need a sounding board.  The magic happens when you have cheerleaders cheering you on, other Captains to run ideas past and nuggets of marketing knowledge thrown into the mix 

Supportive Community

Being the Captain can be lonely sometimes.  Especially when you have to wear so many hats.  Our daily chats help you to feel less lonely and nudge you forward on days you need extra

Discover your true potential with the Captains Collective – where your journey to success is not just a fleeting moment, but a lifetime commitment to growth and empowerment.

In a world where the tides of life and business constantly ebb and flow, we offer you the anchor of stability through our LIFETIME membership. No more worrying about renewals or subscriptions; once you join us, you’re a Captain for life! 

Picture this: lifelong access to a thriving community of like-minded individuals where support and inspiration are always within reach. Imagine quarterly energy editing sessions, meticulously crafted to keep your spirit aligned and your motivation soaring. Envision strategic sessions and planning workshops designed to equip you with the tools and insights needed to navigate any challenge that comes your way.

With the Captains Collective, your journey doesn’t end – it evolves. Join us, and let’s navigate the seas of success together, for a lifetime of growth and achievement.

Set your destination

Find your north star

“Your north star is your guiding light. It’s what keeps you moving forward, even when things get tough.”


  • Having a north star helps you stay focused and motivated. When you know what you’re working towards it’s easier to stay on track, even when things get challenging.
  • Your north star can help you make decisions. If you have a clear vision for your life it’s easier to make decisions that are aligned with your goals.
  • Your north star can help you overcome obstacles. When you know what you’re working towards it’s easier to persevere through challenges.
  • Your north star can help you stay positive. Adopting a positive outlook on your future makes it easier to stay motivated and keep moving forward.

Why Choose Us

We Are Captains

The Captains Collective is where individuality is celebrated, every voice is heard, and the community is supportive and non-judgmental – a sanctuary for those who dare to dream, dare to lead, and make a difference.

In a world saturated with group programs and online courses, we stand apart by placing our Captains firmly at the heart of everything we do. We don’t buy into the impersonal nature of traditional offerings and instead cultivate a vibrant Collective of like-minded leaders who unite to uplift and empower one another.

Here, diversity is not just embraced – it’s cherished. We believe in the power of difference, the strength of independence, and the beauty of equality. Our mission is clear: to change the world, one bold step at a time, and to amplify our message so that even those at the back can’t help but listen.

At the core of our Collective lies empowerment. We arm each other with truth, knowledge, and perspective, fostering an environment where growth knows no bounds. Together, we defy limitations, shatter barriers, and propel one another towards greatness.

Join the crew today, and become part of a movement that dares to challenge the status quo, celebrates individuality, and embraces the power of community. 

Based On

Rock The Boat Framework ™

Rock The Boat - Discovery

The freedom to think without barriers so you can base your strategy on the evidence you collect

Rock The Boat - Stand Out

Discover your voice and use your stories to stand out from the sea of other accounting professionals

Mind & Soul

We believe that your mind & soul underpin every action that you take.  If you don't believe in you, you can't expect it from others

North Star - Marketing Map

Avoid overwhelm at all costs by structuring your year and planning your marketing activity 

North Star - Marketing Management

The magic isn't in the ideas, but in the application of the ideas.  We will guide you through your implmentation.

second star to the right and straight on till morning.”


Meet The Captains

“Being part of the Captain’s Collective has given me the structure and understanding to carve out a long-term marketing plan that suits my style, and I’ve never felt more confident in the direction my business is going.

Kelli is always on hand to keep me focused and on track and provides a level of accountability I badly need. Kelli’s marketing service is fantastic, but what makes the Collective even more remarkable is Kelli herself. She’s kind, funny, approachable and creates a safe space for her clients to work on their marketing. The Collective feels like a community”

Kayleigh Spowart

Director, Koyn Accountancy

I’ve have been in with Collective for approx 6 months and really value the accountability from Kelli and the other members.

It feels less lonely and slightly less daunting. The experience and guidance Kelli provides as the Captain has helped me nail down my marketing efforts.

Whilst I have rallied against “ideal client” avatars and it’s taken me a while to believe it, I am now seeing the benefits of really knowing who you are talking to in terms of your marketing.

Rachel Pearson

Director , Account_Ant

“I joined the Captains Collective as I knew that Kelli would whip me into shape, and maybe even turn me into someone who enjoys marketing. I crave structure but also need to rebel against it.

Kelli is perfect for me. She’s kind, fun, encouraging, and incredibly knowledgeble and good at what she does, but also absolutely won’t stand for any BS and can spot a lame excuse at 100 paces and will call you out on it”

Emma James

Director, The Number Ninja

Choose Your Own Adventure 

Meet The Captain

Kelli Doorne-Millott

Kelli Doorne-Millott


I fucking love helping accountants and bookkeepers.  

I am a gigantic believer in small businesses. By empowering small businesses, we can spread the wealth that is currently so poorly distributed, create jobs, and challenge our government’s decisions. I am passionate about helping all small business owners. So, what better way than to help the people with the most influence and who offer the most support?

 My methods are a cross between typical and not-so-typical. I like to get creative juices flowing, which doesn’t happen if you already know what to expect. One of our core pillars is Mind and Soul. This pillar is the most vital because without your mind being focused, marketing can feel really hard. I don’t want you to feel like it is hard; I want it to feel easy, and I want you to be the Captain. 

Be Bold

Be Brave

Be Courageous